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Revision Resource
Unit 1
Meeting Customer Needs
The Market
Marketing Mix and Strategy
Managing People
Entrepreneurs and Leaders
Unit 2
Raising Finance
Financial Planning
Managing Finance
Resource Management
External Influences
Unit 3
Business Objectives and Strategy
Business Growth
Decision Making Techniques
Influences on Business Decisions
Assessing Competitiveness
Managing Change
Unit 4
Globalisation
Global Markets and Business Expansion
Global Marketing
Global Industries and Companies
Resources
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