Revision Resource

Teaching Outline for Theme 3 (Unit 3)

Teaching Outline for Theme 3 (Unit 3): Business Decisions and Strategy

Business Objectives and Strategy

  • Development of corporate objectives from mission statement/corporate aims
  • Critical appraisal of mission statements
  • Theories of corporate strategy including:
    • Ansoff’s Matrix
    • Porter’s Strategic Matrix
  • Aim of portfolio analysis
  • Effect of strategic and tactical decisions on human, physical, and financial resources
  • SWOT analysis
  • Impact of external influences using:
    • PESTLE analysis
    • Porter’s five forces

Business Growth

  • (Details to be added based on the full content of the unit)

Quantitative Skills

  • Students need to acquire competence in quantitative skills relevant to this unit
+44 20 3885 2469
85 Great Portland Street, First Floor, Marylebone, London, W1W 7LT
Verified by MonsterInsights