Teaching Outline for Theme 3 (Unit 3): Business Decisions and Strategy

Business Objectives and Strategy

• Development of corporate objectives from mission statement/corporate aims
• Critical appraisal of mission statements
• Theories of corporate strategy including:
  • Ansoff’s Matrix
  • Porter’s Strategic Matrix
• Aim of portfolio analysis
• Effect of strategic and tactical decisions on human, physical, and financial resources
• SWOT analysis
• Impact of external influences using:
  • PESTLE analysis
  • Porter’s five forces

Business Growth

• (Details to be added based on the full content of the unit)

Quantitative Skills

• Students need to acquire competence in quantitative skills relevant to this unit